I find the best way to gain customers or projects from competitors is to collaborate and affiliate with them.
Most services are niche enough that, although they seem competing, they aren’t really stepping on each other toes. While they may share the same service space, their products are slightly different and may even be complimentary. While they may seem to share the same market, their target client description is slightly different.
A successful scheme is to create a catalyst event in which your competitors are invited to speak, perform, or showcase their wares. Every business is responsibly for promoting and advertising this event to their clients. This offers a Win/Win for everyone. The advantage is that now everyone is gaining exposure beyond their individual circle of influence. You also include your products and services at this event. Now you have other service providers bringing in their clients to see your products as well as their products.
Creating a collaborative versus adversarial atmosphere often works better in the long run. In this type of environment, companies often can create a referral program in which you share revenue on clients you refer to each other. You can also make an agreement to off-load some business during your busy times to the other company (and visa-versa). If one or the other move into a different market, you are the first they will recommend to their clients.
This works in the corporate offices between sibling departments as well. To find out more take a look at my Professional Development Toolkit.
- Have that one project that you have been stalled on?
- Need objective eyes on your problem?
- Need just a different way to look at the solutions?
I have helped people on a per project basis. For example: mapping out the pros and cons of two job offers; revamping their resume to attract more corporate interest; managing their boss; and narrowing the direction of their next steps. I have reasonable rates for per project consulting. No long contracts and discounts for continued enrollment.
The holidays are a great time to take stock and refocus on your personal and professional lives. I have just released a set of online, self-paced courses that help eliminate time wasters, increase your efficiency as a telecommuter, boost your career in 2013, and get that well-deserved raise.
Below is my Christmas gift to the SV Project Management group. Please enjoy. Most of these are free through the holidays
Every year, many people explore New Year Resolutions. But I’m not here to talk about New Year Resolutions. I want to discuss changes that will boost your professional career to the next level. These career boosting tips will assure that you have a happy and prosperous career.
Many of us have complained about the lack of time at one time or another. If you are consistently running out of time, there may be a few things that you are unknowing doing. Some of the top hidden time wasters are below. We often fall into their trap because we don’t readily recognize them.
The advantage of working from home can also be its downfall. Telecommuting allows for a more flexible schedule which often leads to career management issues. Here are some important tips to keep telecommuters and home-businesses on track.
You have been doing excellent work in everything that has been asked of you. You have been putting in long days and even weekends to make sure your team succeeds. You have great working relationships to your co-worker and team mates. Yet that raise and bonus has been elusive.
This course will outline the mistakes that limited your chance for a raise and how to avoid them.
Added Bonus: The Book of Answers: 105 Career Critical Situations (a $24.00 value on its own)
All the Tools You Need to Get Ahead
Keeping a fast-paced, professional career can be challenging. There always seems to be too much to do, too many ideas to decide upon, and not enough time in a day. And sometimes it’s really hard to tell what career and business advice applies to you and what doesn’t.
Wouldn’t it be nice to have access to a secret vault of resources that help you save time and plan smart, plus give you actionable steps to kick-start your advancement and demystify what it takes to be successful? I mean, that’s practically everything you could ever need to be successful and advance in your chosen profession? The good news is, it’s not a secret!
Our Professional Development Toolkit combines four learning media into one powerful set of strategy, insight, and actionable ideas so you can get momentum in your career today. We have a knack for taking big ideas and converting them into smart, sound, and actionable ideas. We have practice scenarios in real-world, real-life working environments to inspire the required change in you and those surrounding you.