While I’ve never encountered any significant resistance to the idea that a PM has to do a lot of communication in order to be effective, I’ve been hearing some discussion about the value of face to face communication in our “brave new world” of virtual teams and global projects.
There is, of course, the classic communication model of Prof. Albert Mehrabian of UCLA for the effectiveness of spoken communications:
* 7% of meaning is in the words that are spoken.
* 38% of meaning is paralinguistic (the way that the words are said).
* 55% of meaning is in facial expression.
I’m a definite believer that a lot of information over and above the words are conveyed in a face to face (f2f) conversation (at least when I’m really paying attention). From a techie perspective, there’s just a lot more info capacity in the optical bands.
We are now faced with PM situations where f2f is not happening. I’ve even had several cases where people were glad they no longer had to have f2f meetings. To paraphrase, “It’s so much more efficient to use email.”(my emphasis) While I’m a fan of efficiency, I’m a bigger fan of effectiveness, and I’m worried that, in the name of efficiency, some PM effectiveness is being sacrificed. (more…)
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alant at 24 Jan 2008 under Communications
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