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The most convincing reason to change from waterfall to agile

The most convincing reason to change from waterfall to agile

Given virtually no one on product teams believes in waterfall – even those using waterfall (see my last post on The 2013 Study of Product Team Performance) – what to do about managers who insist upon seeing a waterfall project plan so they can “guarantee that a project will come in on time”? There is, […]

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Finding Customers: A Deceptively Simple Lesson from Sony

Finding Customers: A Deceptively Simple Lesson from Sony

What’s the definition of a healthy company? One of the most important metrics to consider is how much revenue is coming from new products. Category leaders often have significantly higher new product revenue compared to their less successful peers. New products are the lifeblood of healthy companies, and it follows then, that finding new customers […]

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