Most everyone is familiar with Pro and Con lists to help make a decision. Often times the Pro and Con List does very little to clarify the decision – because – well – the reason you are creating the Pro/Con list is because it was a ‘close call’ to begin with. We don’t go to the trouble of making a Pro and Con list on ‘no-brainers’. Often times the pro and cons are pretty equal – making the decision still difficult. Our mistake is that we stop at this point. We don’t take the next step to reduce the impact of the “Cons”.