Time to Campaign!
A great way to establish a sense of urgency around the priority work and to produce a way to celebrate real wins is the use of campaigns. Campaigns come in a variety of models; the most effective, in my view, are those designed similar to political campaigns – to win the hearts and minds of constituents. Campaigns are an easy way to execute a corporate vision by consolidating the organization’s efforts into a theme and then communicating the victories. What better campaign manager than the EPMO? It makes total sense, as this is where all priority project information flows and it is a terrific way for the EPMO to enhance value to the organization – by looking outside the traditional PMO box. (more…)
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leedits at 15 May 2008 under Leadership, Communications
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