Priorities

pic14558.jpgIn a previous post long ago I urged setting priorities even though everything SEEMS to be #1. Why don’t people set priorities? I think it’s because they don’t understand how to use them properly and fear they will result in critical work being back-burned forever. Not so – priority lists actually INCREASE the amount of work that gets done, as much as doubling it due to reduced waste from constantly jumping from task to task.
The purpose and use of priority lists if you want them to be effective:
  • They are NOT intended to give people a reason ONLY to work on the #1 priority. Not every resource allocation decision is an either/or. Usually we should be saying “We can work on #1 AND #2 AND #3.”
  • They ARE to be used, when push comes to shove, and EITHER/OR decisions needs to be made. “We can EITHER do #2 OR #3.” . . . in which case the choice is very clear, and can be made at the worker level without the delay of seeking guidance from the over-worked manager.
  • They MUST drive behavior.
  • They MUST be reviewed, reset and communicated periodically . . . so they are not perceived to be out of date.
  • They MUST be easily accessible to everyone who is impactecd by the work – ideally on an intranet site, or better yet, as the screen saver on everyone’s computer!!
Setting priorities is one of the most clarifying things that a leader can do for an organization. You may find, as one of my clients did, that managers have little to do once they are not constantly reassigning resources to address what appears to be a constantly shifting urgent focus and sorting out disagreements over which fire to fight next. Grow a backbone and set them, or if you are on the receiving end, insist on clear priorities while you shovel against the tide!
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About the Author

Kimberly Wiefling

Kimberly Wiefling is the author of one of the top project management books in the US, "Scrappy Project Management - The 12 Predictable and Avoidable Pitfalls Every Project Faces", and the founder of Wiefling Consulting, LLC, a scrappy global consulting enterprise committed to enabling her clients to achieve highly unlikely or darn near impossible results, predictably and repeatedly. Her work focuses on keynote speaking and workshops on practical and sensible business leadership and project/program management scaled for the size of the company and the project. She has worked with companies of all sizes, including one-person ventures and those in the Fortune 500, and she has helped to launch and grow more than half a dozen startups, a few of which are reaping excellent profits at this very moment. She spends about half of her time working with Japan-based companies that are committed to developing truly global leaders. Kimberly holds a B.S. in Chemistry and Physics from Wright State University and a M.S. in Physics from Case Institute. She spent 10 years at HP working in product development project management and engineering leadership. She worked with several startups, including a Xerox Parc spinoff where she was the VP of Program Management. In 2001 she launched her consulting practice and never looked back. She holds a certificate in project management through UC Santa Cruz Extension, where she is an instructor in the Project and Program Management Certificate Program. Kimberly spends about half of her time facilitating leadership, communication and execution excellence workshops for leaders of Japanese companies committed to becoming truly global. Thousands of people have viewed the hysterical video documenting the final phase of completing her book at www.youtube.com/watch?v=KDCJBu3rdvk. You can reach her via email at kimberly@wiefling.com
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One Response to “Priorities”

  1. Set Priorities are very important to a start-up company, becuase we have very limited resources, if we don’t how how to focus on the important tasks, we can hardly get anything done on time with good quality. A start-up company I used to work with was a very good example of how a poorly focused CEO could lead the company to: all the projects including the critical ones were never be delivered on time; the employees were exhausted because so many #1 tasks needed to be done on their list, stressful and tired, finally, they chose to leave the company.

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