Ken is a Marketing and Product expert with over 20 years of experience. He started his career in Brand Management (P&G), moved into Product Management (Intuit), and then Internet Marketing (Homestead, Driveway and Presto). He brings his broad range of experience and skills to each engagement and combines it with a true entrepreneurial spirit, having started his own companies. Most recently, he has been swept up in the Social Media wave and is a firm believer that it is transforming businesses for the better.
Ken is the CEO of EM Marketing (http://e-m-marketing.com), and also a founder and principal at Social Wrench, a social media applications startup. Outside of work, he is a human treehouse for his two young children, manages a perpetually 2nd place fantasy football team, loves movies, inexpensive but good food, and Michigan State Basketball. Ken Chen - UCSC Extension in Silicon Valley
Ken is a Marketing and Product expert with over 20 years of experience. He started his career in Brand Management (P&G), moved into Product Management (Intuit), and then Internet Marketing (Homestead, Driveway and Presto). He brings his broad range of experience and skills to each engagement and combines it with a true entrepreneurial spirit, having started his own companies. Most recently, he has been swept up in the Social Media wave and is a firm believer that it is transforming businesses for the better.
Ken is the CEO of EM Marketing (http://e-m-marketing.com), and also a founder and principal at Social Wrench, a social media applications startup. Outside of work, he is a human treehouse for his two young children, manages a perpetually 2nd place fantasy football team, loves movies, inexpensive but good food, and Michigan State Basketball. Facebook for Your Business – More Than Just a Marketing Tool
My company built its first Facebook fan page for a client over 2 years ago. At the time, it was rather obvious that there was a big opportunity to reach their customers for marketing purposes. Believe it or not, there were not that many brands that were doing this well yet. Fast forward to today [...]
It’s Never Been Easier To Stay Close To Your Customers
If you are managing a project to deliver a new product or service, you’ll be making lots of decisions. If you are doing a good job of keeping your stakeholders involved, there will undoubtedly be scrutiny about those decisions. Most companies are filled with smart, highly-trained managers who make it their job to be critical [...]
Early Impressions of Google+: Be Scared Facebook
Early Impressions of Google+: Be Scared Facebook, Very Scared Last year, I wrote a blog post about the Next, Big Social Network. I shared my thoughts on why I thought Facebook would soon be declining in popularity and what I thought the Social Network of the Future would have. Well, I think it’s finally here, [...]
The Next, Big Social Network
Facebook’s meteoric growth finally slowed in June 2010. We give you 2 reasons for this and predictions for the next, big social network.
Social Media Maturity Model – Where is your company?
Social Media is no longer just a fad with companies. There seems to be 4 major stages that companies go through before they get to “Social Advantage.”
How Project Managers Can Use Social Media
Since Project Managers play the role of planning, organizing, and managing resources – all social tasks – they should be embracing, using, and benefiting from using Social Tools to manage their projects.
Social Media Coming to a Job Near You
Facebook has become the most popular internet site, but Social Networking hasn’t become mainstream at work. Will it?
