The Art of Project Management: Expert advice from experienced project managers in Silicon Valley, and around the world
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Erica Brand - UCSC Extension in Silicon Valley

Erica Brand has over 15 years of experience as a project manager for innovative hardware, software, and combined systems in high tech environments. At Telegent Systems she manages complex, high-budget ($2M-$10M) chip design through the product lifecycle. Her broad experience includes working as a Program Management Director at EDA supplier Cadence Design Systems supporting semiconductor companies designing with aggressive techniques, process nodes, and development cycles. Her work at Cadence also included managing consolidation customer partnership across the company’s entire portfolio. She started in Cadence’s DFM organization back in 2005, where she published article and white papers on DFM and chip design at 45nm. Prior to joining Cadence, Erica worked at PMC-Sierra and start-up Quantum Effect Design where she managed custom layout, process migration and tapeout (release to manufacturing) efforts for microprocessors. Erica worked as a liaison for QED and multiple foundry and EDA vendors. She also worked on internal tool development and deployment. Erica is a PMP certified Sr. Program Manager and holds a B.S. from MIT and an M.S. from Stanford University.

Twins – Double Your Efficiency, Double Your Fun

Twins – Double Your Efficiency, Double Your Fun

If I ever hear “Well – could you make a baby in one month with nine mothers?” again – I will scream.  Personally, I average four months per baby with my preemie twins.  Because designing is so costly, looking for twin opportunities – more often called “design re-use” – is a very sensible plan. In [...]

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Done or Done Done?

Done or Done Done?

A common culprit behind schedule slips is adding up estimates for building subunits and not accounting for verification and integration.  In software, a piece of code may pass unit testing, but fail when integrated with other blocks. The code may work on one operating system, but not the four that the product declares it supports.  [...]

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Non-technical?!? Who are you calling non-technical?

Non-technical?!?  Who are you calling non-technical?

I tried not to sputter as the young, no-grey haired, highly-respected PhD sporting engineering manager told me my suggestion did not have merit, because I was non-technical. My experience in this challenge was relevant, and keenly pertinent. Our company needed to make this change, we couldn’t afford to do things the old way, but the [...]

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Chop Chop, Hurry Up and Create!

Chop Chop, Hurry Up and Create!

How do you schedule innovation? A common conflict, even in a well planned and organized environment is marketing’s request for a new feature yesterday versus engineering’s expectation for it to take weeks to months, or even years to deliver.  In addition to the starting point gap in availability, it is extremely difficult to accurately estimate [...]

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