Whoops! We Forgot About the Customer!
More than 50% of all new products fail to meet their goals because they fail to meet the needs of the target customers and because they are released with unacceptable quality issues. Depending on the industry, between 60 and 90% of all new products fail to meet customer expectations.
Do the math. The world is full of gizmos and gadgets that people don’t want, don’t need, and certainly don’t want to pay for. Buoyed by hopelessly optimistic marketing revenue projections that are met less than 1 time out of 100, they get to market before anyone finds out just how off the mark they are. Clunky user interfaces, products that fail to perform as promised, or annoying bugs in the released product, create doubt as to whether the designer ever used the product, let alone talked with a real customer. All too often the key question is . . . Customer? What customer? (more…)
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kwiefling at 19 Jun 2007 under Implementing project management
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There’s a new book out called “Scrappy Project Management.” How do I know? Because I wrote it. Well, someone had to! Wildly optimistic, I’m the kind of person who likes to focus on the bright, sun-shiny side of pretty much everything, even project management. But sometimes it seems that, in the galaxy of projects, there lies a mad, mad world of missed deadlines, resource crunches, ego-clashes, talent mis-management, unreliable team members, hopeless schedules and lunatic st
akeholders all clamoring for highly unlikely or darn near impossible results. In other words, chaos reigns supreme. At the root of such problems frequently lie unclear definitions of goals, lack of planning, a poor understanding of the customer, and a slew of other risk-factors. Any of you who have lived in this realm know exactly what I am talking about.
and (2) commitment from everyone else in the organization. Quality is everyone’s job, and if any implementation is not total, it will not fulfill its full potential.
is the most significant motivator and source of job satisfaction. It is one of the biggest enablers for pride of workmanship.